Women of a certain age might once have wholesale babydoll lingerie |
Posted: June 1, 2017 |
Women of a certain age might once have wholesale babydoll lingerie accepted a dwindling love life as part of getting older. Not any more. Sales of risque lingerie among women in their 40s and 50s have soared in recent months, according to retailers. No longer content with ‘mumsy’ bras and pants, these women are now thought to buy more stockings, suspenders, basques, thongs and cleavage-boosting bras than women in their 20s. Rediscovering youth: Empowered 40 plus women have given the moreseductive side of the lingerie industry a big boost after watchingshows like Cougar Town starring Courteney Cox They have become the fastest-growing market for sexy lingerie –inspired, retailers say, by racy on-screen role models such as Sex And The City’s Sam, played by Kim Cattrall, and Courteney Cox in the new TVshow Cougar Town. And well-to-do women in their forties and older tend to have morespending power than those in their twenties - making them an attractiveprospect for luxury underwear brands. Debenhams said its highest lingerie sales wholesale halloween costumes among women in their 40s and 50s are in London. Sex and the 40s: Sex And The City, showing the bedroom antics of women and their much younger partners, is being credited with a risein lingerie demand
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